How I Keep Prices Down
Prices for SEO have gotten astronomical in recent years. Sometimes it's justified--it often takes a lot of experience and work to compete for popular search terms. But prices can also be high because they're being charged by firms with large overhead and inefficient techniques. And unfortunately, because few people outside the industry understand SEO, it's easy to take people for a ride.
I offer small businesses an inexpensive, effective alternative to clunky, impersonal SEO firms. Small businesses usually don't need to spend tens of thousands of dollars on SEO, and the idea of paying a monthly retainer to "upkeep" a life coach's four-page website is silly.
I also work on larger websites, but my philosophy is the same: Treat each of my clients with care and respect, using cutting-edge techniques and efficient systems, to make their websites thrive without breaking their bank.
The Small-Business Package: $1200
This is my super-efficient, low-cost package for small business owners targeting local markets with relatively low competition. For example, most yoga studios, chiropractic clinics, and plant nurseries fit this description.
This is basically the same service I offer all my clients, just pared down.
Here's what I offer:
Keyword Research
I start by brainstorming potential target keyphrases with you. What would people type into Google to find your product or services?
Then I run that list through my keyphrase popularity tool, which measures how many searches per month each of those keyphrases get. Finally, I look at the competition for those keyphrases to select the most-popular keyphrases that are within your website's reach.
On-site Optimization
Next, I tweak your homepage. Usually, this just involves inserting the target keyphrases into strategic parts of the code. I also might make minor changes to the navigation of your site to help support the homepage optimization.
If your site's design is straightforward, I can make the changes myself. If it has a lot of flash or javascript, or if it's highly-designed and anything I do to it makes it look ugly, I may ask your designer to make the changes.
Linkbuilding
Finally, I give your site a boost of popularity by submitting it to 600 free online directories. I also train you in getting more high-quality inbound links, and get you started with a few recommendations for websites to contact. Note that for some markets, the directory submissions are enough to get you ranking well, but for more competitive markets you may need to spend a few hours a month building relationships with other webmasters in order to get links.
Custom Packages: $1500-$7000
If your business doesn't fit my criteria for the Small Business Package, I'll come up with a price based on your aspirations, the status of your website, and the competetiveness of your market.